Windows Mobile Booklets

I was wandering around some of the shopping malls here in Singapore last night and noticed that a couple of the stores were actually stocking a range of Windows Mobile devices (a bit of a surprise coming from Australia where trying to find a WM device in stores is almost impossible).  Further more in one store I noticed these cute little booklets that are clearly aimed at attracting consumers to purchasing Windows Mobile devices.


This is interesting from two points:

-Firstly, if the Microsoft team here in Singapore has these booklets (and they are clearly not specific to just Singapore) what about Australia.  Why do we not see these in stores?

-Secondly, and perhaps more of a concern, is why does Windows Mobile need these booklets?  Surely if the devices were “sexy” enough then we wouldn’t need supporting booklets that tout the benefits of the platform?

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